I keep saying they're partners in our business. We work together, we have the same goals, often they have higher goals than us! 

That's great because it pushes us further, it makes us achieve the results we've been aspiring to for so long. They provide us with everything, from the strategic aspect to the tactical planning. After that, we implement it. But the strategy, they have the genius to mastermind it.

The marketing strategy, it's how we're going to make what we do known, how we're going to attract new clients. They're also coaches. That means they give us a kick in the backside. Let's say they make sure that we're always in action, that we maintain our momentum.

In the end, they don't let us fall so that we get out of our comfort zone, but that we achieve concrete results quickly. And that's huge, that's major. And I think every entrepreneur needs a team like that to push them when necessary. It's easy sometimes to fall into, 'Oh look, let's take a break there?'. 

We ask Alex 'Could we consider the possibility of postponing this project?' He just says 'No'. Ah, okay... 'it's good, so we continue, we go on.' That single action, the fact that they say no, we go ahead anyway, allowed us to generate over eighteen thousand dollars in less than two months.